![]() That's why I start the book talking about this bigger cultural significance and what was happening in New York specifically at that time - the height of the drug trade, the ’80s. ![]() The jewelry grew as hip-hop grew and changed. ![]() You started getting the Mercedes symbol, and then it started to get more and more serious, and it sort of goes in tandem with the way that hip-hop grew as well. You started to see even women like Salt-N-Pepa wearing the big dookie ropes and wearing the big Nefertiti pendants. You started to see Run-DMC, like you said. Even the early jewelers like Tito Caicedo, who worked at his father's store called Manny’s, their main clientele for jewelry were the hustlers - the street elite, as I like to call them - and then the rappers followed suit because they wanted to be like them. ![]()
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